Creative Executive, New York

Isobel
Shirley

Creative infrastructure for cultural moments. Music, fashion, and the spaces between.

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15+ years across music, fashion, and culture. At Universal Music Group I built and led a 20-person Creative Strategy department across 400+ artist accounts. Before that: artist management, independent label operations, and the full creative ecosystem from the inside.

Selected Campaigns

The Beatles Anthology

Universal Music Group

The Beatles: Anthology

VP Creative Strategy

Olivia Rodrigo GUTS

Universal Music Group

Olivia Rodrigo: GUTS Album & Tour

VP Creative Strategy

Blue Note Records

Universal Music Group

Blue Note Records: Seasonal Collections

VP Creative Strategy

Rolling Stones RS No.9 Carnaby

Universal Music Group

Rolling Stones: RS No. 9 Carnaby

VP Creative Strategy

Lizzy McAlpine Five Seconds Flat

Harbour Artists & Music

Lizzy McAlpine: Five Seconds Flat

Executive Producer

Bruno Major To Let A Good Thing Die

Harbour Artists & Music

Bruno Major: To Let A Good Thing Die

Executive Producer

Timo Weiland Ecommerce

Timo Weiland

Ecommerce Launch

Director, Sales, Marketing & Digital

Eloise Somewhere in Between

Harbour Artists & Music

Eloise: Somewhere in Between

Executive Producer

Banana Republic x Timo Weiland

Timo Weiland

Banana Republic x Timo Weiland

Director, Sales, Marketing & Digital

Expertise

01

Creative Leadership &
Department Building

Building teams and departments from scratch. Structures, service models, and cultures that scale. At UMG: a 20-person Creative Strategy department running 200+ simultaneous campaigns across every label in the portfolio.

02

Brand Architecture &
Creative Strategy

Finding the creative logic that connects an artist or brand's identity to everything they put into the world. Visual systems, campaign frameworks, and the details that make objects feel worth owning.

03

D2C &
E-commerce Strategy

Shopify architecture, range planning, high-conversion campaign design. D2C businesses built for artists and fashion brands at every scale.

04

Omnichannel
Campaign Direction

Tour, retail, digital, experiential. Aligning activations so the brand voice stays coherent whether someone's at a show, scrolling a store, or seeing an OOH placement.

05

Partnership &
Collaboration

Urban Outfitters, Levi's, Reformation, ba&sh, Banana Republic, the CFDA. Finding the right collaborators, structuring deals that work for both sides.

06

Live Production &
Touring Operations

Concert production from theater to stadium to music festival (up to 55K capacity). Global tour management including production budget ownership, vendor management, crew, and artist advancement.

Contact

Available for select consulting in music, fashion, and culture.

Email isobel@isobelshirley.com ↗ LinkedIn linkedin.com/in/isobelshirley ↗